How to Create an Email Marketing Strategy For Millennials

We have reached a time when every business has the opportunity to engage its consumer via a number of channels. So possibilities are there that a Millennial will engage with a Facebook ad or an Instagram post, other than an email.

Nevertheless, email marketing isn’t dead yet. It still holds the ability to engage and maintain the audience, build relationships and make sales. But the key to success is to do it correctly. Despite the boom in social media marketing, email manages to be an effective marketing tool with Millennials.

With a view to creating an email marketing strategy that is effective and result-oriented, you need to consider these following aspects.

Personalize Your Content

Millennials tend to respond to personalized content. This gives them a more satisfying experience as a customer. Hence, by utilizing a personalized approach while running your email marketing campaign, it is possible to draw the attention of the prospective customer.

By simply putting the first name of a recipient and writing “Just for You” phrase, you can immediately grab the attention of a recipient. If you convey relevant messages to Millennials, there is no doubt they will respond well to such communication.

Take advantage of AMP: Email Feature by Google

AMP stands for Accelerated Mobile Pages. The basic purpose of this feature is to assist mobile pages to load faster. However, at present, AMP is also helping to render an email experience, which is more actionable and interactive.

By using AMP with Gmail, the email users can finish the tasks without leaving their inbox. Users enjoy the freedom to schedule appointments, RSVP to events, and fill out questionnaires through their email message.

Portray Your Brand Image

Millennials have the tendency to adapt to new brand marketing channels. They come across different marketing experience including in-store, social media or emails. In fact, Millennials prefer those businesses, which keep a focus on their brand’s image and reputation.

Sending a message via email also serves the purpose to create a sense of relationship and familiarity with the customers. On the contrary, losing the connection is a huge setback for this demographic.

Build your Brand Story

In the past, people used to look for the price and quality of a product while making a purchase.  However, the time has changed and now the younger generation pays much attention to the reputation of a company.

Moreover, millennials are interested in the story of a company or product they offer. This relates to the values it upholds and why customers prefer them. When it comes to customer satisfaction, you can show your intention that how important a customer is for your business.

Hence, by personalizing your brand and displaying this element in your marketing emails, you can engage a large number of potential customers. By personalizing your brand’s story through email marketing, it is possible to engage the millennials.

So if you mention the name of founder or CEO while sending an email and put a signature at the end, you can create a personalized impact. This will go well with those Millennials who prefer an authentic content.

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